A labour of love is one of the natural selfless action in the life a of a wife, mother and a grand mother....

The labour of love also evolved in the life of Alia Alavi Masood. Catering to the likes of children, nieces/nephews, family, friends and relatives has help her to evolve her Signature Pickles, Relishes and Dishes. Complimenting these basic ingredient of her with her artistic flair, positivity, enormous energy coupled with inexhaustible enthusiasm makes her a one of those few rare relentless and ever inspiring personalities who keep on growing. Briefly over the years she her credit of being;

• A prolific and avid reader of books.

• A Painter holding a Bachelors Degree in Fine Arts.

• Diploma holder in Dress Making and Pattern making.

• The first qualified Hair Stylist of Lahore from Toni & Guy, Loreal and Vidal Sasson. She broke the social stigma of Hair Dressing being looked down upon at a time when hair cutting was done by barbers and Chinese.

She redefined the term Hair Dresser and Hair Stylist. Her Salon named FIGUREHEAD truly served as the Hub of Fashion and Creativity. All upcoming Stylists sought her out for her inspiration, guidance and encouragement.Hair dressers like Tariq Amin, Nabila, Tahseen, Shahzad and Rizwan Beg took inspiration from her. She also has to her credit of bringing Tony & Guy to the map in Pakistan in the early 80's.

• Another form of expression to channel her creative urges is thru Designing clothes and outfits.She successfully operated a Boutique by the name of “Originals”. She has a keen eye for upcoming fashion trends.

• A natural Chef with a highly developed palate. Cooking is her passion which she does with immense love and devotion for the people she loves. She is ever daring and loves to try new dishes.

Her Nano's Fabulous venture started on behest of her youngest grand daughter Alisha who suggested to her that she should sell her wonderful tasting stuff and should call it Nano;'s Fabulous.

She is an Icon in her own right.